GO PLACES - Acura of Augusta
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GO PLACES - Acura of Augusta
Acura of Augusta has a very intelligent clientele. Trendy, techie, and consisting of younger professionals who are going places. To speak their language, we used a very unusual technique for the tv spots: still photography (which, by the way, is big with the target demographic). Each of Acura's 4 spots consist entirely of stills. About 4,500 per spot, as a matter of fact.
